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Commissioner Adam Silver happy with success of In-Season Tournament, open to changes – NBA.com

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The NBA commissioner also touches on the league's desire to honor David Stern, Ja Morant's impending return, the new media rights deal and more.
Steve Aschburner
Commissioner Adam Silver speaks on a wide range of topics ahead of the NBA In-Season Tournament Championship.
LAS VEGAS – With the presentation Saturday of two new trophies – the NBA Cup for the champions of the In-Season Tournament, as well as the one presented to the tournament’s Most Valuable Player – the absence of former commissioner David Stern’s name on any of the league’s hardware seemed a little more conspicuous.
It could be, though, that the Cup or some other trophy will bear Stern’s name in the near future, commissioner Adam Silver said.
“Absolutely, and frankly, long overdue to find additional ways to honor him,” Silver said at a news conference before the Pacers-Lakers title game at T-Mobile Arena.
“We are putting together a group here, I have assembled, to help the league office come up with the proper way to do that. So stay tuned.”
Naming trophies after the most legendary and pivotal people associated with a league long has been a special way of honoring them. The NFL has its Lombardi Trophy, recognizing the revered coach [Vince Lombardi] of the Green Bay Packers. The NHL has all sorts of former executives and even aristocrats – think Lord Stanley and Lady Byng – attached to its championship and individual awards.
The NBA yields to none of them, of course, with the Larry O’Brien Trophy won each June by its playoff champions. It also updated the names of its individual trophies as part of the 75th anniversary celebration in 2022. That’s how we got the Michael Jordan MVP trophy, the Wilt Chamberlain Rookie of the Year, the Hakeem Olajuwon Defensive Player, the George Mikan Most Improved Player and more.
The All-Star Game MVP and Finals MVP already had Kobe Bryant’s and Bill Russell’s names, respectively, attached to them.
But Stern should be a no-brainer. Serving 30 years from 1984 to 2014, Stern helped grow the NBA into a national and international powerhouse of popularity. The one-time delicatessen owner’s son was promoted from the NBA’s general counsel under O’Brien, then became the longest-tenured and arguably most effective commissioner among the four major North American sports.
Blessed with marquee players such as Jordan, Larry Bird, Magic Johnson and LeBron James, Stern presided over expansion from 23 to 30 teams, the global growth of the sport and the introduction of the salary cap and drug testing.
Stern retired in February 2014 at age 71 and was inducted into the Naismith Memorial Basketball Hall of Fame later that year. He died on Jan. 1, 2020, only weeks before Bryant.
Silver said there had been discussions soon after Stern’s passing that got tabled by the shock and challenges of the coronavirus pandemic. The Cup and MVP trophy for this tournament were considered, but some in the league hierarchy wondered whether those would be significant enough, commensurate to Stern’s impact and memory.
“There are some who felt that it wasn’t big enough. Maybe after the reception here…” Silver said. “We’ve been struggling a little bit because there’s plenty of things we can do to honor him. But I think everyone in the NBA community wants to make sure that they are sufficient to take into account the enormous amount he contributed to the game.”
Flipping O’Brien’s name to the tournament Cup and naming the postseason championship after Stern? The current name, even abbreviated as “the LOB,” has become part of the NBA vernacular.
Still, Stern held the post five times as long as O’Brien (1978-84). And there is precedent. Before getting Jordan’s name, the MVP trophy was named for long-ago commissioner Maurice Podoloff, who served from the NBA’s inception until 1963.
Now, the Podoloff Trophy is presented to the team with the regular season’s best record.
Tweaking the In-Season Tournament for 2024
Silver refrained from making any public suggestions for ways in which the In-Season Tournament could be improved or changed. He even avoided the word “tweak.” The NBA clearly is happy with how it was received in Year 1 by constituents, from players to fans to sponsors. But Silver did touch on a few areas that will be reviewed.
“I’m not ready necessarily to move away from it,” the commissioner said, “but if ultimately there’s going to be a sense, particularly from our American fans, that somehow it is an indication of poor sportsmanship, that’s not a good idea for us to be doing it.”
Silver looked into the camera televising his remarks and asked viewers to send suggestions for the 2024 edition.
“Let’s get through today, everybody take a little bit of a breather and then come back and then get comments from everyone,” he said. “My sense is there’s no question there will be some changes for next year.”
Adam Silver discusses potential tweaks to NBA In-Season Tournament
Questions on other hot topics facing the NBA
Silver fielded other questions on a wide range of topics, including:
Said Silver of Disney and WBD: “The fact that they have been such strong partners, that they work well together, has enabled us to grow as much as we have over the last couple of decades. But we are also looking at global coverage as well.”
“We want our fans, anyone who is engaging in sports betting, to believe it’s a level playing field,” he said. “And that to the extent there’s information to be disclosed, they have access to that information.”
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Steve Aschburner has written about the NBA since 1980. You can e-mail him here, find his archive here and follow him on Twitter.
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