Sports
Netflix may shift to exploring streaming rights for NBA games – Sports Business Journal
Netflix co-CEO Ted Sarandos has recently “softened his stance from disinterest in the NBA to potential” interest in acquiring streaming rights to the league’s games, according to sources cited by Alex Sherman of CNBC.com. But Sherman pointed out what that means is “still unknown.” According to people familiar with the matter, it is “unlikely the NBA would hand over its largest package of streaming games to a provider that’s never had experience with live sports.” But with the NFL’s media rights “locked up until 2033,” the NBA “has a unique opportunity to play media kingmaker.” Live sports have “continuously increased in value for decades as advertisers clamor for live events where commercials can’t be skipped.” The NBA “will likely get a significant increase on its new media deal.” Sherman wrote Netflix’s “potential interest in the NBA could be industry-shaking.” Sarandos has repeatedly said that Netflix “hasn’t encountered a viable path to carrying live sports that would appeal to its shareholders.” But the “biggest change” for Netflix is the company’s “push to add customers to its advertising-supported tier,” which launched in November. Netflix said earlier this year that it “makes more money off subscribers who select the cheaper ad-supported tier than its $15.49 standard tier, which doesn’t include advertising.” The average revenue per user, or ARPU, for the advertising tier “would likely rise even more if Netflix added a package of NBA games,” which would “command premium-priced ad rates unlike anything currently on Netflix’s service.” Netflix sells an ad-supported plan in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the U.K. and the U.S., and that global reach “is appealing” for the NBA (CNBC.com, 10/6).
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SBJ I Factor presented by Allied Sports features an interview with Jon Niemuth, director of sports at Gensler. Niemuth, a longtime leader and innovator in architecture, is a member of Sports Business Journal’s Forty Under 40 class of 2006. He sat down with SBJ’s Abe Madkour to talk about his career path, what it takes to be successful, and how facilities have changed and will continue to evolve. SBJ I Factor is a monthly podcast offering interviews with executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.
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