Sports
Inaugural NBA In-Season Tournament Championship Game on ABC and ESPN2 Is Most-Watched Non-Christmas … – ESPN Press Room
Up 46 Percent From NBA Saturday Primetime on ABC Season Debut Last Year (Comparable Window); Up 64 Percent from Saturday Primetime Season Average
Saturday’s Los Angeles Lakers victory over the Indiana Pacers in the inaugural NBA In-Season Tournament Championship Game from Las Vegas, Nev. averaged 4,580,000 viewers on ABC and ESPN2. It is the most-watched non-Christmas NBA game during the regular season on any network in nearly six years, since February of 2018, according to Nielsen.
Viewership peaked with 5,680,000 viewers at 11 p.m. ET. The average audience was up 46 percent vs. last year’s NBA Saturday Primetime on ABC season debut, which is the comparable window (Boston Celtics vs. Golden State Warriors).
The audience for the NBA In-Season Tournament Championship Game was also up 64 percent from last season’s NBA Saturday Primetime on ABC average. It was the most-watched program in primetime and among all key demographics for Saturday, December 9.
The traditional game broadcast aired on ABC, while NBA Unplugged with Kevin Hart, the alternate presentation, aired on ESPN2. NBA Unplugged with Kevin Hart garnered nearly 10 percent of the overall audience in in its debut.
NBA Countdown Presented By Door Dash, ABC’s pregame show, averaged 2,060,000 viewers prior to the Championship Game. It was up 30 percent compared to the comparable window last year – the pregame show for NBA Saturday Primetime on ABC season debut.
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