Sports
Skims named official underwear partner of the NBA, WNBA and USA … – NBA.com
The partnership follows the debut of Skims' first men's collection and the partnership will come to life at future marquee events.
Official release
NEW YORK, NEW YORK – SEPTEMBER 28: (L-R) Adam Silver, Kim Kardashian and Jens Grede attend SKIMS Photo Opp with Kim Kardashian and NBA on September 28, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for SKIMS)
NEW YORK — The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, Co-Founder & CEO, SKIMS. “Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
“SKIMS has quickly become one of our most culturally-influential brands,” said NBA Commissioner Adam Silver. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.
“Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.
SKIMS Mens launched on October 26, which features three collections of everyday essentials developed with comfort at the forefront as the brand brings its expertise in style, comfort, and fit to a new audience. SKIMS celebrated the launch with a new brand campaign, “Every Body is Wearing SKIMS”, starring NBA All-Star Shai Gilgeous-Alexander, alongside the brand’s official athlete endorsers.
As part of the partnership, SKIMS will also receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues’ official social and digital platforms.
About SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry. SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones.
Klay Thompson joins elite company as he joins truly elite company among the most accomplished shooters in NBA history.
Denver gets hot from the field, shuts down Shai Gilgeous-Alexander and uses its bench to thrash Oklahoma City.
The last time Chris Paul was a reserve, he was a sophomore at Wake Forest.
LA gets physical with the San Antonio rookie, who still makes an impression despite being held to 11 points.
Klay Thompson joins elite company as he joins truly elite company among the most accomplished shooters in NBA history.
Denver gets hot from the field, shuts down Shai Gilgeous-Alexander and uses its bench to thrash Oklahoma City.
The last time Chris Paul was a reserve, he was a sophomore at Wake Forest.
LA gets physical with the San Antonio rookie, who still makes an impression despite being held to 11 points.
Down 20 at one point, the Spurs rip off 3 unanswered baskets in the final 49 seconds, including Keldon Johnson's winning layup with 1.2 left.
Only Wilt Chamberlain (780 games), Michael Jordan (852) and Kareem Abdul-Jabbar (965) reached the milestone in fewer games.
Simons is expected to miss 6 weeks after the procedure to repair a torn ulnar collateral ligament.
Get into the Halloween spirit with various members of the NBA family.
The incident occurred in the 3rd quarter of Philadelphia's 126-98 victory over Portland on Oct. 29.
Just in time for Halloween, here are the top 'eerie' developments from the 1st week of the NBA season.
If you are having difficulty accessing any content on this website, please visit our Accessibility page.
NBA.com is part of Warner Media, LLC’s Turner Sports & Entertainment Digital Network
